[NU Sports] Illinois wants Chicago game every other year

[Sportsbiz]

That billboard ought to be a permanent fixture of the marketing campaign,
even in years when the Illini stay home.  In fact there ought to be a big
one on the road to Champaign - "you're now leaving Wildcat Country. Hope
you enjoyed your stay"
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Mark S. Ament*
2205 Merrick Road
Louisville KY 40207
sportsbiz at gmail.com <sportsbiz at gmail.com>
voice: 502.387.0671
fax:502.290.7130

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On Tue, May 15, 2012 at 3:58 PM, Mike Nolan <nolan at tssi.com> wrote:

> > The best evidence of the success of a marketing campaign is when it
> > forces your competitors to change their plans.
> >
> > Every effort by the Illwhiny to schedule more games in Chicago only
> > reminds those who care that NU IS Chicago's BT team.
> >
> > For example, if Illnoisy AD is able to schedule a non-con game in
> > Chicago and somebody on the street asks an Ill alum why the game is in
> > Chicago rather than on campus, they are likely going to say that
> > Illinois wants to prove that Northwestern isn't the only BT team in
> > town.
>
> Northwestern ought to rent a billboard near Soldier Field (presumably
> where an Illinois game  be held) and have their home season
> schedule on it, as a reminder that there are multiple 'Big Ten'
> games in the metro area every season, not just once every other year.
>
> It is nice to see some marketing efforts on behalf of NU football,
> and the impact it is having.
> --
> Mike Nolan
>
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