[NU Sports] Illinois wants Chicago game every other year

[Roy S. Lamberton]

A team that wins much of the time, led by a Chicago area football icon doesn't hurt either

+++++++++++++++++++++++++++++++++++++++++++++++++
Opinions expressed above are mine alone and are not
those of any organizations of which I am a member.
+++++++++++++++++++++++++++++++++++++++++++++++++
Roy S. Lamberton - Senior Associate.
Computer Applications & Support Associates
Coach Roy's Random Thoughts - http://coachroy.org
--------------------- Also ----------------------
"Commissioner" Delaware American Legion Baseball
Director Media Relations - Little League 
  Senior League Softball World Series
CTR2 USN (67-70) - CTRCS USNR (Ret) (64-67/70-95)
Northwestern University - Speech 1974 - 
Chi Phi: Pi 1974, KD 1968
Publisher Emeritus: Purple Reign (Fox Sports)
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-----Original Message-----
From: nwu-sports-bounces at tssi.com [mailto:nwu-sports-bounces at tssi.com] On Behalf Of Mike
Nolan
Sent: Tuesday, May 15, 2012 3:58 PM
To: Beamsley, Jeff
Cc: nwu-sports at tssi.com
Subject: Re: [NU Sports] Illinois wants Chicago game every other year

> The best evidence of the success of a marketing campaign is when it 
> forces your competitors to change their plans.
> 
> Every effort by the Illwhiny to schedule more games in Chicago only 
> reminds those who care that NU IS Chicago's BT team.
> 
> For example, if Illnoisy AD is able to schedule a non-con game in 
> Chicago and somebody on the street asks an Ill alum why the game is in 
> Chicago rather than on campus, they are likely going to say that 
> Illinois wants to prove that Northwestern isn't the only BT team in 
> town.

Northwestern ought to rent a billboard near Soldier Field (presumably where an Illinois
game  be held) and have their home season schedule on it, as a reminder that there are
multiple 'Big Ten'
games in the metro area every season, not just once every other year.

It is nice to see some marketing efforts on behalf of NU football, and the impact it is
having.  
--
Mike Nolan 

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