[NU Sports] Illinois wants Chicago game every other year

[Mike Nolan]

> The best evidence of the success of a marketing campaign is when it
> forces your competitors to change their plans.
> 
> Every effort by the Illwhiny to schedule more games in Chicago only
> reminds those who care that NU IS Chicago's BT team.
> 
> For example, if Illnoisy AD is able to schedule a non-con game in
> Chicago and somebody on the street asks an Ill alum why the game is in
> Chicago rather than on campus, they are likely going to say that
> Illinois wants to prove that Northwestern isn't the only BT team in
> town.

Northwestern ought to rent a billboard near Soldier Field (presumably
where an Illinois game  be held) and have their home season 
schedule on it, as a reminder that there are multiple 'Big Ten'
games in the metro area every season, not just once every other year.

It is nice to see some marketing efforts on behalf of NU football,
and the impact it is having.  
--
Mike Nolan