[NU Sports] More on OU

[Mike Nolan]

> Anything is possible down the road but I think the BTN is pretty satisfied with the subscriber fee/advertiser model that they currently have.  As ESPN has shown, it can be incredibly lucrative and, at least in the current marketplace, more lucrative than direct subscription.  Remember, HBO doesn't show commercials so there is only one revenue stream.

The HBO channels here shows lots of commercials, for HBO and Cinemax, and 
for assorted PPV options.  No, it isn't for products like Coca-Cola (yet), 
but then they never used to show commercials at the movie theatre, either,
and now they're on many DVDs, and sometimes next to impossible to bypass!

I also suspect HBO has a not-insignificant 'product placement' revenue 
stream from its made-for-TV movies.

The 'ala carte' approach to cable or satellite pricing, which some of our 
Congresscritters may try to force upon us, will almost certainly increase 
our costs and cable company revenue.
--
Mike Nolan