[NU Sports] re: leaders/legends

[Sportsbiz]

Interestingly, Coke has started to market Mexican Coke in the US - it can be
found at Costco as well as several major grocery chains - which has always
been much sweeter than Coke Classic, more closely resembling New Coke.
According to some folks at my local Costco, it has become a big seller for
them, much to their surprise.
Mark

On Sat, Jan 15, 2011 at 9:40 AM, Jim Leonard <jleonard518 at yahoo.com> wrote:

> I've heard that the New Coke "experiment" was actually a planned failure.
>
> I don't care/ can't prove it but here's what I heard: The Coca Cola company
> wanted to switch from using real sugar to high fructose corn syrup to save
> money
> but the taste was different. To avoid losing too many customers to Pepsi
> they
> needed to purge the current supply of the good stuff. They ran New Coke for
> about 6 months and when the last few bottles of Coke with real sugar were
> consumed (by SjTs crying younger brother - trust me) they "suddenly
> realized"
> the mistake and came back to Coca Cola Classic with HFCS. America has been
> more
> obese ever since.
>
> Agreed, better that SEC.
>
> Jim
>
>
>
>
> ----- Original Message ----
> From: Mike Nolan <nolan at romaine.tssi.com>
> To: SjT (Stephen J. Truog) <sjtruog at yahoo.com>
> Cc: "nwu-sports at tssi.com" <nwu-sports at tssi.com>
> Sent: Fri, January 14, 2011 4:39:04 PM
> Subject: Re: [NU Sports] re: leaders/legends
>
> > Even Coca-Cola cut their losses and gave up on New Coke, but Delaney and
> Co.
> >seem to be bullheaded enough to try and force their idiotic decision to
> work.
>
> You know, it's been nearly 26 years since 'New Coke', and people are still
> talking about it.  The
> only other ad campaign I can think of that achieved that much 'buzz' was
> the
> Apple 1984 commercial.
> (Which, incidentally, Apple paid to run just once, though I've probably
> seen the
> entire ad 50 times
> and portions of it many more times than that.)
>
> Most Coke Super Bowl commercials are forgotten quickly, with the exception
> of
> Mean Joe Green.
> ("I'd Like to Teach the World to Sing" was not a Super Bowl ad, it started
> running in July of 1971.)
>
> In other words, maybe it wasn't such a bad idea after all!  I know the
> marketing
> profs like
> to talk it up as a big failure, but some strategic planning professors have
> a
> different
> view of it.  (One theory is that it allowed Coke to renegotiate a number of
> key
> franchise
> arrangements, since 'Classic Coke' was a different product legally.)
>
> I've also been told that Diet Coke has the 'New Coke' flavor, which may
> explain
> why I prefer
> the taste of Coke Zero.  Oddly enough, these days I prefer the taste of
> Coke
> Zero over
> the taste of Coke Classic aka 'real' Coke.
>
> None of that plays on the inanity of Legends and Leaders, but maybe talking
> about the Big
> Ten, even somewhat derisively, is better than everybody talking only about
> the
> SEC.
> --
> Mike Nolan
>
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>
>
>
>
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-- 
*Mark S. Ament*
sportsbiz at gmail.com
SportsBiz - The Business of Sports
Illuminated<http://thesportsbizblog.blogspot.com>
When it comes to sports, you know it's all about the money
Follow me on Twitter <http://www.twitter.com/msament>


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