[NU Sports] re: leaders/legends

[Beamsley, Jeff]

I agree.

Ultimately, the names don't matter.  All that matters is the level of
competition on the field. If the BT has a great playoff game next year,
nobody will care what the name of the winning division is.

For that matter, the same applies to the BCS.  The drip drip drip of
minor bowl games was hard to take, but the premiere games and the
championship were all good TV.  If that is the bottom line by which you
measure BCS success, I have to say that this was a successful year for
the system.

Jeff




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From: nwu-sports-bounces at tssi.com [mailto:nwu-sports-bounces at tssi.com]
On Behalf Of Mike Nolan
Sent: Friday, January 14, 2011 4:39 PM
To: "SjT (Stephen J. Truog)"
Cc: nwu-sports at tssi.com
Subject: Re: [NU Sports] re: leaders/legends

> Even Coca-Cola cut their losses and gave up on New Coke, but Delaney
and Co. seem to be bullheaded enough to try and force their idiotic
decision to work.

You know, it's been nearly 26 years since 'New Coke', and people are
still talking about it.  The
only other ad campaign I can think of that achieved that much 'buzz' was
the Apple 1984 commercial.
(Which, incidentally, Apple paid to run just once, though I've probably
seen the entire ad 50 times
and portions of it many more times than that.)  

Most Coke Super Bowl commercials are forgotten quickly, with the
exception of Mean Joe Green.
("I'd Like to Teach the World to Sing" was not a Super Bowl ad, it
started running in July of 1971.)

In other words, maybe it wasn't such a bad idea after all!  I know the
marketing profs like
to talk it up as a big failure, but some strategic planning professors
have a different
view of it.  (One theory is that it allowed Coke to renegotiate a number
of key franchise
arrangements, since 'Classic Coke' was a different product legally.)

I've also been told that Diet Coke has the 'New Coke' flavor, which may
explain why I prefer
the taste of Coke Zero.  Oddly enough, these days I prefer the taste of
Coke Zero over
the taste of Coke Classic aka 'real' Coke.  

None of that plays on the inanity of Legends and Leaders, but maybe
talking about the Big
Ten, even somewhat derisively, is better than everybody talking only
about the SEC.
--
Mike Nolan

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