Marketing Idea - RE: [NU Sports] Michigan Coaching Search fromADPerspective

Beamsley, Jeff Jeff.Beamsley at covisint.com
Tue Jan 11 16:01:44 CST 2011


We'll see what happens in the Hoke era. 
 
Jeff

________________________________

From: nwu-sports-bounces at tssi.com on behalf of Chris Patterson
Sent: Tue 1/11/2011 3:38 PM
To: nwu-sports at tssi.com
Subject: FW: Marketing Idea - RE: [NU Sports] Michigan Coaching Search fromADPerspective



I was trying to be somewhat facetious.  I wouldn't expect any Big Ten alum to switch their fan support to another Big Ten school either.

Though it would be, I don't know, 'amusing' if some disgruntled fans did switch over in protest.

-----Original Message-----
From: Beamsley, Jeff [mailto:Jeff.Beamsley at covisint.com]
Sent: Tuesday, January 11, 2011 1:25 PM
To: cpatterson at enterprisesw.com; nwu-sports at tssi.com
Subject: RE: Marketing Idea - RE: [NU Sports] Michigan Coaching Search from ADPerspective

Good idea, but the roots of the Michigan fans run deep.

It is a Saturday religion based on generational commitment.

That's why poor performance on the field, particularly with OSU, has
driven deep unhappiness with both the Coach and the current Michigan
administration.

Michigan fans feel that winning is their right and the direct result of
everything that is good and true about the University and the state.

They want to beat OSU because they feel that OSU's SEC-like approach to
football is the great evil and it is their destiny to overcome that evil
with pure Michigan.

Jeff




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From: nwu-sports-bounces at tssi.com [mailto:nwu-sports-bounces at tssi.com]
On Behalf Of Chris Patterson
Sent: Tuesday, January 11, 2011 1:59 AM
To: nwu-sports at tssi.com
Subject: Marketing Idea - RE: [NU Sports] Michigan Coaching Search from
ADPerspective

Maybe we should encourage Chicago area Michigan fans to switch to the
home
team - that is Chicago's Big Ten team!

J

Go CATS!
Chris

www.mgoblue.com/sports/brandon/spec-rel/011011aaa.html

-----Original Message-----
From: nwu-sports-bounces at tssi.com [mailto:nwu-sports-bounces at tssi.com]
On
Behalf Of Evans Schoeman
Sent: Monday, January 10, 2011 5:13 PM
To: nwu-sports at tssi.com
Subject: [NU Sports] Michigan Coaching Search from AD Perspective

Dave Brandon, Michigan's Athletic Director, posted this message on his
blog
today.  Kind of interesting the way he articulates what's going on (and
what

isn't).

www.mgoblue.com/sports/brandon/spec-rel/011011aaa.html
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