[NU Sports] A Medill Question

Alan Abrahamson alan.abrahamson at gmail.com
Tue Jan 11 12:31:13 CST 2011


Here's my take:

Chuck's question is actually super-complicated. As much as we would like the
world to fall into easy black and white categories it's not typically that
way. The world is typically filled with shades of gray, right?

I think we could all start with the proposition that Glazer and Strahan
would not fit the traditional category of "journalist" the way Holtzman or
Povich did.

But Eisen -- though a television-oriented journalist -- is certainly a
journalist.

So -- where does that leave you?

Glazer and Strahan might better be described as "personalities." So are the
rules for "personalities" different than "journalists"?

But what if a "journalist" goes on a show such as "Around the Horn" and gets
paid for his or her appearance? Is that different than a "personality"
pitching a sandwich? If so, how?

Or how about this: If you listen to Dan Patrick in the morning, and one
minute he's interviewing Cam Newton and the next minute he's telling you
about auto insurance (I'm making all this up), does the pitch for auto
insurance make you think less about any or all of the questions he asked Cam
Newton? Or are you willing to accept that the show includes the Dan-ettes,
that the Dan-ettes have salaries, that someone has to pay those salaries and
so telling you about auto insurance is just part of what Dan has to do?









On Tue, Jan 11, 2011 at 9:44 AM, <cherron604 at aol.com> wrote:

>
> I ask the Medill guys/Journalism guys here:
>
> When did it become acceptable for a journalist to endorse a product ?
>
> I am thinking of Jay Glazer (sp) and Michael Strahan endorsing Subway
> sandwiches
>
> Also, this weekend I saw Rich Eisen (NFL Network) appearing in a commercial
> for Pepsi Max
>
> I realize there may be some debate as to any of these individuals'
> journalistic credentials
>
> I am quite sure that we never had Jerome Holtzman for Gold Toe socks, or
> Shirley Povich for Florsheim shoes (but I may be wrong)
>
> Chuck Herron   Tech '85
>
>
>
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