[NU Sports] "Persa Strong" Campaign

[hakirsch at aol.com]

Theisman finished a very close second to Jim Plunkett though was drafted only 99th while Plunkett was first

Harry
------Original Message------
From: Mike Nolan
Sender: nwu-sports-bounces at tssi.com
To: Roy S. Lamberton
Cc: nwu-sports at tssi.com
Subject: Re: [NU Sports] "Persa Strong" Campaign
Sent: Dec 2, 2011 8:43 AM

> FWIW - the guy who came up with "Persa Strong" at NU just got promoted.

It was a great idea, though the slogan will never make the ranks of 
great campaign themes, and the timing sucked, which wasn't really NU's 
fault, as they had to get geared up for it before they knew if Dan 
would be ready to go in September.  

Was it a successful campaign?  I'm not even sure what criteria to
use for that.  Was it as blatant as when Joe Theisman announced his
name rhymes with Hiesman, when before everyone pronounced it
as 'Theesman'?  Did he finish in the top 3 that year?  

The promotion was deserved, though.
--
Mike Nolan

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