[NU Sports] "Persa Strong" Campaign

[Beamsley, Jeff]

This article proved that the campaign WAS successful.

Failure would have been no coverage for NU.

Sure Persa isn't in the Heisman picture this year, but Persa was likely
a long shot even if he had started the season 100%.  Success isn't
whether Persa got the Heisman.  Success is the amount of favorable press
it generating for the program.

The author of this campaign clearly earned his promotion.

Hopefully we'll see more of this sort of innovative marketing which sets
NU apart.

Jeff

-----Original Message-----
From: nwu-sports-bounces at tssi.com [mailto:nwu-sports-bounces at tssi.com]
On Behalf Of Jason Morris
Sent: Friday, December 02, 2011 9:53 AM
To: nwu-sports at tssi.com
Subject: Re: [NU Sports] "Persa Strong" Campaign

For those of you who thought, myself included, the whole "Persa Strong"
campaign (no offense to Dan Persa himself) was more than a bit out of
character for the NU Athletic Department take a look at this excerpt
from one of Pat Forde's contributions on Yahoo Sports earlier this week
(http://rivals.yahoo.com/ncaa/football/news?slug=pf-forde_yard_dash_awar
ds_112911):

"Unwise Expenditure of the Year: Northwestern (11), which ambitiously
shelled out for purple dumb bells to be sent to Heisman voters before
the season to hype quarterback Dan Persa. Problem was, Persa's recovery
from a 2010 Achilles tendon tear took longer than expected - he missed
the Wildcats' first three games and the team lurched to a 2-5 start. On
the bright side, Northwestern at least gave flabby sports writers
nationwide an opportunity to tone up their biceps."



Jason Morris
Riverdale, MD 20737
Northwestern University, BS Speech 1997
litnhop at mac.com


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