[NU Sports] "Persa Strong" Campaign

[Jason Morris]

For those of you who thought, myself included, the whole "Persa Strong" campaign (no offense to Dan Persa himself) was more than a bit out of character for the NU Athletic Department take a look at this excerpt from one of Pat Forde's contributions on Yahoo Sports earlier this week (http://rivals.yahoo.com/ncaa/football/news?slug=pf-forde_yard_dash_awards_112911):

"Unwise Expenditure of the Year: Northwestern (11), which ambitiously shelled out for purple dumb bells to be sent to Heisman voters before the season to hype quarterback Dan Persa. Problem was, Persa’s recovery from a 2010 Achilles tendon tear took longer than expected – he missed the Wildcats’ first three games and the team lurched to a 2-5 start. On the bright side, Northwestern at least gave flabby sports writers nationwide an opportunity to tone up their biceps."



Jason Morris
Riverdale, MD 20737
Northwestern University, BS Speech 1997
litnhop at mac.com