[NU Sports] NU at Wrigley

[Dennis W. Brandt]

> Then how do you explain the fact that we sold out Wrigley with tickets 
> that averaged over $100 each for a game that wouldn't have drawn  30,000 
> fans at Ryan Field at an average ticket price under $50?  Or  the 
> publicity the game attracted, etc.?
>
> I think it's open for debate whether we need an annual game at Wrigley 
> (and it certainly wouldn't start anytime soon as the stadium needs to  be 
> renovated first), but it's quite a stretch to contend that last  year's 
> game was a bad idea given how successful it was at generating  revenue and 
> publicity.  Forget about whether last year's game will  increase ticket 
> sales in the future.  Just for that day alone, NU made  a nice take versus 
> what it would have made at Ryan Field.
>
One thing and one thing only will guarantee full houses:  vying for the Big 
Ten title year after year and even having a reasonable shot at the national 
championship.  A cliché to anyone who paid $100 to watch football at 
Wrigley:  A fool and his money soon parted.