[NU Sports] Super Bowl ads

[Roy S. Lamberton]

The Clydesdale and the longhorn commercial was still very very cute.

Still don't buy or drink Bud any more.

rsl

++++++++++++++++++++++++++++++++++++++++++++++++
Roy S. Lamberton - Senior Associate & Unix Guru.
Computer Applications & Support Associates
-------------------- Also ----------------------
"Commissioner" Delaware American Legion Baseball
Retired Senior Chief Cryptologic Technician [R]
Northwestern University - Speech 1974 - 
Chi Phi: Pi 1974, KD 1968
Publisher Emeritus: Purple Reign (Fox Sports)
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-----Original Message-----
From: nwu-sports-bounces at tssi.com [mailto:nwu-sports-bounces at tssi.com] On Behalf Of Mike
Nolan
Sent: Tuesday, February 09, 2010 4:04 PM
To: Scott Zeller
Cc: nwu-sports at tssi.com
Subject: Re: [NU Sports] Super Bowl ads

> As long as we are talking ad connections,  from Sunday, my sister has done
> the computer magic to create all the Clydesdale commercials for the Super
> Bowl the past several years, including this year. Believe it or not, very
> little of those commercials are actually "filmed" -- they are mostly
> computer graphics imagery, done on sis' hard drive.

And well done, even though that ad didn't score very high this year.

It's gotten to the point where folks EXPECT a Clysedale commercial, so 
the surprise factor is absent.  Probably makes life harder for the
creative team, too.  What can they do they haven't already done?  One of
the viewers here remarked that she still misses the frogs, but I 
think they pretty much ran out of stuff to do with them.

Still, Clarke's law comes to mind:  Any technology, sufficiently advanced,
is indistinguishable from magic.

What the CGI folks can do is truly magical these days.

The Clysedale ads are probably among the easier ones to recognize
as CGI, because animals can't do all that stuff, but that doesn't 
make them any less fun to watch.  I think my favorite of that group is
still the dalmations ad from a few years ago, though the ones with
the horses playing football were hilarious.  

I know some screenwriters, in some of the movies they've done nearly EVERY
shot gets run through the CGI shop.  
--
Mike Nolan

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