[NU Sports] A new low for the Big Ten ...

[Roy S. Lamberton]

Actually, the Big 10 release has a description of the firm they hired to do the
research....

According to the release, the company is called Pentagram
"About Pentagram: Pentagram is a distinguished international design consultancy with
offices in New York, London, Austin and Berlin. Founded in 1972, the firm has a unique
multi-disciplinary approach: its 17 partners are generalists, and their practice is
wide-ranging. At any one time, projects are likely to involve the design of identities,
environmental graphics, exhibitions, products, packaging, publications, and digital
applications. Recent sports related projects include graphic programs for the New York
Jets, the FIFA World Cup, the Arizona Cardinals, and Princeton University." -- Big 10
Release


I thought a Pentagram was a star????


rsl



++++++++++++++++++++++++++++++++++++++++++++++++
Roy S. Lamberton - Senior Associate & Unix Guru.
Computer Applications & Support Associates
-------------------- Also ----------------------
"Commissioner" Delaware American Legion Baseball
Director Media Relations - Little League 
  Senior League Softball World Series
Retired Senior Chief Cryptologic Technician [R]
Northwestern University - Speech 1974 - 
Chi Phi: Pi 1974, KD 1968
Publisher Emeritus: Purple Reign (Fox Sports)
==========  Go Cats -  Beat 'em All  ===========

"...Then I get on my knees and pray,
WE DON'T GET FOOLED AGAIN!" -- Pete Townsend

================================================

-----Original Message-----
From: nwu-sports-bounces at tssi.com [mailto:nwu-sports-bounces at tssi.com] On Behalf Of SjT
(Stephen J. Truog)
Sent: Monday, December 13, 2010 6:26 PM
To: nwu-sports at tssi.com
Subject: [NU Sports] A new low for the Big Ten ...

Since when did the greatest league in college sports try and out-dumb the morons at the
B(C)S for major decisions?

First they reject the logical east/west division split in favor of "competitive balance" -
which really isn't there and will change over time anyway (ask the SEC, where the west
used to be a laughing stock but now the east is - might as well go with something that
won't change).

Now we get "legends and leaders"? Really? That's the best they could do?

I think someone at corporate ran out of money to hire a marketing team. I seriously could
have picked two items out of the trash and come up with better division names. It makes
the league a laughing stock nationally and overshadows some pretty decent trophy names.

September cannot come soon enough - when the one smart decision the league has made in all
this mess, adding Nebraska, will give the Big Ten some great matchups week after week and
make us the top conference in the land for football once again. That will hopefully
overshadow the brain trust of ad wizards who came up with these embarrassingly stupid
division alignments and names ... and had the lack of awareness to "unveil" each decision
to fan befuddlement and national ridicule.

Did Jim Delaney take a vacation after the hard work on adding Nebraska and put his wife's
idiot cousin's boy in charge while he was gone?

What's next? We "proudly" announce dropping half our Florida bowl ties to sign long-term
deals with the Weedwacker Bowl, ESPN8 ("The Ocho!") Kickoff Classic and inaugural Utica
Bowl?

Yeeesh.

GO CATS!!!
-SjT


* * * * * * * * *
STEPHEN J. TRUOG
sjtruog at yahoo.com
GO CATS!!! GEAUX SAINTS!!!
Super Bowl XLIV Champions!
==========================


      

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