[NU Sports] Rose Bowl

[Sportsbiz]

One reason for the shift may lie in the fact that ABC sports is now a
subdivision of ESPN, which is why you now see ESPN on ABC on every sports
broadcast on ABC now.  The profits in Disney television are primarily
generated by ESPN so it stands to reason that in any internal corporate
battle ESPN would be the winner.  The fact that the head of ESPN now runs
ABC sports only contributes to those decisions.

 One additional factor may be that this is in preparation for the renewal
negotiations because due to ESPN's revenue structure (it earns both
advertising and subscription dollars) it is in a position to outbid any
broadcast network.  It would like to get the Rose Bowl and the two
conferences comfortable with its presentation of the game and it audience
reach so renewal talks will only focus on money.

Mark

Mark S. Ament
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On Tue, Jun 16, 2009 at 6:34 AM, mlinhardt at netzero.com <
mlinhardt at netzero.com> wrote:

> We currently don't have cable and watch TV via antenna.  This is unlikely
> to change, which means unless we are in a hotel because the Cats are in a
> bowl we won't be watching much football on New Years Day.
>
> I don't understand the push to cable.  NO program does as well ratings-wise
> on cable as it does on the 4 networks.  Is ABC making a big sacrifice
> because it wants to show Heidi on New Years Day, but can't because of that
> dang Rose Bowl?  Please explain the logic behind this madness.
>
> I would bet if the Rose Bowl leaves the networks some other bowl game will
> shift its time, date, and network to get that bigger audience.
>
> ---------- Original Message ----------
> From: Jonathan Hodges <jonathanwhodges at gmail.com>
> To: "Dennis W. Brandt" <tbng at comcast.net>
> Cc: nwu-sports at tssi.com
> Subject: Re: [NU Sports] Rose Bowl
> Date: Mon, 15 Jun 2009 08:14:44 -0500
>
> This is due to the fact that as of 2011, the rest of the BCS bowls will be
> televised on cable (ESPN).  The current ABC/Rose Bowl contract (which runs
> until 2014, I believe) has a clause that allows ABC to move the game to
> ESPN
> (both are subsidiaries of Disney) if the rest of the BCS bowls are moved to
> cable.  This, of course, means that the vast majority (28/34) of bowls will
> be carried by ESPN/ESPN2 staring in 2011 - the only ones left that I can
> think of are the Gator and Sun (CBS), Capital One/Citrus (ABC), Texas and
> Insight (NFL Network) and Cotton (FOX).
>
> Jonathan
>
> On Sun, Jun 14, 2009 at 5:32 PM, Dennis W. Brandt <tbng at comcast.net>
> wrote:
>
> > I note that, as of 2011, ESPN will broadcast the Rose Bowl.
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>
>
> --
> Jonathan W. Hodges
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> jonathanwhodges at gmail.com
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