[NU Sports] CFB Postseason...Survey Says... (fwd)

[Beamsley, Jeff]

Clearly that's one of the basket of opportunities that today's trusted
news sources have available to them.  

They have to figure out how to monetize what their real assets are, and
that's not printing presses.

I would suggest that one of their real assets is their ability to
consume a fire hose of unfiltered data and provide me with a gentle
stream of what is important to me.

In my case, that includes a hefty dose of local and regional news as
well as some thoughtful opinion on national and international issues.
More in depth than CNN or the local TV stations are going to be able to
deliver, and more thoughtful and trustworthy than the blogosphere - but
also just as clearly competing with all of them for the same eyeballs.

Jeff


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From: nwu-sports-bounces at tssi.com [mailto:nwu-sports-bounces at tssi.com]
On Behalf Of cherron604 at aol.com
Sent: Tuesday, January 13, 2009 2:59 PM
To: tkmaycock at yahoo.com; nwu-sports at romaine.tssi.com
Subject: Re: [NU Sports] CFB Postseason...Survey Says... (fwd)

What will become of leisurely breakfasts at the corner diner, or morning
commutes on the el or commuter train, when we no longer have morning
papers to occupy us ?

Will we return to polite conversation with those around us ?? Or will we
see a retreat into everyone's personal iPod ?

And promise me it won't be CNN on a flat screen, repeating the same
stories every 15 minutes (like it does now in our airports...)

Chuck Herron?? Tech '85?


-----Original Message-----
From: Tom Maycock <tkmaycock at yahoo.com>
To: nwu-sports at romaine.tssi.com
Sent: Tue, 13 Jan 2009 1:46 pm
Subject: RE: [NU Sports] CFB Postseason...Survey Says... (fwd)



> Instead they just
> lower the
> quality of their product and hasten their demise.

I have to say, I think that sums up the status of the Chicago Tribune at
the moment. Their recent redesign seems to have been a fairly desperate
measure, and the results were not good in my opinion. 

The cost-cutting has made for a less-readable, less interesting product
that feels like it is almost all advertising. Meanwhile, the design
changes, presumably intended to attract new readers, seemed to lean
towards emulating the sorts of things that websites are better at than
newspapers to begin with. 

I feel for them, and certainly don't know what the solution is, but I'm
pretty sure the new design wasn't it. 

Reading the morning paper is one of the great simple pleasures in life,
but I suspect we'll be ending our Trib subscription in the near future.

Tom

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