[NU Sports] CFB Postseason...Survey Says... (fwd)

[Beamsley, Jeff]

A close friend of mine (Medill grad) has been consulting for the AP on
the Newspaper 2.0.  I think everyone agrees that newspapers have to
re-invent themselves.

The challenge for newspaper owners is that it's counter-intuitive to
kill and eat the goose that used to grunt out golden eggs.  Instead many
of them have tried to cut their costs in hopes that they can preserve
some of the value of their egg business.  Instead they just lower the
quality of their product and hasten their demise.

Jeff


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From: nwu-sports-bounces at tssi.com [mailto:nwu-sports-bounces at tssi.com]
On Behalf Of Mike Nolan
Sent: Tuesday, January 13, 2009 2:10 PM
To: nwu-sports at romaine.tssi.com
Subject: RE: [NU Sports] CFB Postseason...Survey Says... (fwd)

> And newspapers need all the help they can get.

I have my doubts that the newspaper industry will survive in anything
resembling its current form for more than the next few years.  The
papers are even helping to write their own death warrants by putting up
websites, though failure to do so might be even worse.  (Newspaper
websites will never draw in the level of local advertising dollars that
printed papers got.  The use of the past tense was intentional.)  

The Seattle Post-Intelligencer is up for sale, if they don't find a
buyer in 90 days it's probably toast.  The Minneapolis Star-Tribune is
also looking at going online-only.  The days when there are two large
daily papers in Chicago are likely numbered, too.  I would not want to
be a senior at Medill (or any other college) right now, the job market
has to be brutal.  

The newspapers won't get a 700 billion dollar bailout from Washington,
either, at least not unless they've hired Wesley Mouch as their
spokesman.

TV rules the polls, playoff and national championship picture these
days, the AP having declared itself irrelevant.

In many ways the basic purpose hasn't changed, it's still all designed
to attract viewers (aka readers) and sell ads.  
--
Mike Nolan

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