[NU Sports] B-C-MESS!!! B-C-MESS!!!

[Mike Nolan]

> The so-called minor bowls are likely to die off as corporations cut back on their  spending.  Look at the heat that CitiCorp and GM are taking for their sports sponsorship.  Companies don't like unfavorable publicity so others will drop their sponsorships of sporting events rather than be criticized for spending on sports events..

If I was a CEO and was looking at that market (sports viewers), putting a
million dollars or so up for name sponsorship of a minor bowl would
seem at least as attractive as putting 2-4 times that up for a Super Bowl
ad that might wind up as Advertising Age's 'worst ad', especially if the
bowl's tie-ins are with conferences in areas I want to target.  

However, I have to report that one of my stock market rules has been to 
watch for companies putting their names on stadiums and stay as far away 
from their stock as possible.  
--
Mike Nolan