[NU Sports] TV for Wisconsin Game

[John A. DeGroat]

Sounded to me like you wanted something for nothing.  All companies make 
marketing mistakes, some bigger than others.  Trying to tie a product to 
an ISP provider didn't sound like a bad idea to me.  The ISPs could make 
accessing ESPN360 a marketing gimmick whether it would work or not is a 
different issue.  Companies that think only birds can fly are bound to 
be left behind..  ABC/Disney have screwed up a lot of things in the past 
and will probably do so again but give them credit for trying 
something.  Understanding what the Internet can do is still in its 
infancy in my opinion.

John DeGroat

Jonathan Michael Hawkins wrote:

> That's my point, John.  By failing to understand the realities of the 
> market they've chosen to enter, ESPN and ABC will fail to make money 
> from the ESPN360 venture.
>
> I am concerned that the executives in charge over there will blame 
> poor viewership on the teams rather than on the fact that their 
> tied-to-ISPs subscription model (instead of the more appropriate 
> tied-to-individual-users, like MLB) doesn't match the market.  I hope 
> it does not affect our ability to get on actual real television in the 
> upcoming games.
>
> But back to making money, their continued internet miscues dilute the 
> strong brand that ESPN has in television.  Were I a shareholder of the 
> Mouse, I'd be unhappy indeed.
>
> Jonathan
>
> On Wed, 4 Oct 2006, John A. DeGroat wrote:
>
>> ESPN and ABC for that matter are in business to make money, they 
>> aren't charities.  What is so hard about that to understand?
>>
>> John DeGroat
>
>