[NU Sports] Tell Us Something ! (fwd)

[John A. DeGroat]

Jeff:

You just answered your own question.  Basanez should have been touted 
for the Heisman Trophy, but to my knowledge never got any kind of a 
boost.  Barnett did something of a marketing job, but that was more a 
function of his personality than anything else in my opinion.  For a 
University with a graduate business school that is renowned for its 
marketing strengths (ranked number one in that category in most business 
school surveys) Nu does an atrocious job marketing the football program 
or any other athletic program for that matter.  IN good bad or 
indifferent results, Ryan should be a capacity sell out except for the 
early games when school hasn't really started.  Admittedly we're 
competing with the ND PR bombardment and with Illinois, but those 
schools should be offset by the proximity and ease for getting to Ryan.  
Look at Wrigley Field, they virtually sell out even when the Cubs stink 
which is the case more often than not, ease of access is a major reason.

I don't think that NU's administration recognizes the amount of money 
that can be made from selling memorabilia, etc.  You have to have some 
imagination.  We have a neighbor who is a Michigan nut and you should 
see the stuff that he has.  How about a ball that plays The Victors when 
one of his bounces it or a tie that has a button you push and The 
Victors plays.  My wife went to Penn Stte and they don't have a light 
inventory of stuff either.  There's gold in them thar hills if somone 
will mine it.

John DeGroat

Jeff Beamsley wrote:

>Don Canham at UoM pretty much invented sports marketing in the '70s.  So I'm
>not surprised that his legacy lives on in the good marketing that Michigan
>does.
>
>Some Canham's claims to fame include inventing tailgating, hiring Bo,
>selling block M-branded everything, and transforming a cavernous empty
>stadium to a 110K seat gold mine. 
>
>NU (or NWU) could really use someone like that to transform our college
>sports franchise.
>
>I have never understood why a beautiful college stadium reachable by public
>transportation and right in the middle of one of the largest media markets
>in the country is so routinely ignored.
>
>Jeff
> 
>
>-----Original Message-----
>From: nwu-sports-bounces at tssi.com [mailto:nwu-sports-bounces at tssi.com] On
>Behalf Of Mike Nolan
>Sent: Tuesday, November 22, 2005 10:06 AM
>To: nwu-sports at romaine.tssi.com
>Subject: Re: [NU Sports] Tell Us Something ! (fwd)
>
>  
>
>>The Michigan site IS up-to-date
>> 
>>Shows the likely bowls for Michigan, links to their sites, links to 
>>ticket info and alumni tour info.
>> 
>>We all know they can't say anything official, just a heads-up on 
>>potential dates, potential sites and potential price ranges.
>>    
>>
>
>The Michigan Athletic Department does a MUCH BETTER JOB in promoting itself.
>Considering the talent that Northwestern graduates, it does a remarkably
>poor job promoting itself.  I'm not restricting that criticism to just the
>Athletic Department, though they're among the worst offenders.
>--
>Mike Nolan
>
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>  
>