[NU Sports] OSU game highlighted Randy Walker's shortcomings

[John A. DeGroat]

B. Schooler is right.  NU's athletic and/or PR departments can't even 
get ESPN to use "NU" instead of "NWU" when they give the scores.  I 
spent over 20 years in corporate investor relations and as consultant in 
that field and that kind of error wouldn't have been tolerated.  NU 
doesn't do the kind of job it should selling what we have to offer.  Our 
publicity seems to come more from tragic fiascoes like the Wheeler case 
and everything associated with it or from having someone like Bernardine 
Dohrn on the law school faculty.  Rick Telender doesn't help much either 
by promoting that he went to NU and then taking cheap shots at the 
football program.

John

MHRJGScott at aol.com wrote:

> 
>B. Schooler writes:
>  
>
>>Because Northwestern expects "excellence"  in everything it does, including 
>>football. A Northwestern education  should be an asset during the 
>>    
>>
>recruiting 
> 
>Maybe because I just got back from a consulting gig and my marketing  
>synapses are working overtime I feel that our athletic department  misses  the point 
>that Bob makes clear.
>
> 
>We are not Tulane (where my ex-wife worked 15 years), Rice, Vandy,  or even 
>Stanford. NU is so much more. We are a top 10 National University, first  in 
>business (Kellogg), with a journalism school that in one year can turn out  Alan 
>and his little known classmates Wilbon and Brennen.  Maybe I am  missing our 
>marketing message but instead of being a "worst team of all time"  candidate 
>making good, we should spend a couple bucks to promote the CATS!! as a  miracle 
>team of winners from a world class university that can compete in a  cesspool 
>of college football (think SEC) athletics and still win. With the  brainpower 
>we have and the scribes, kids will flock to our pied piper of  educational 
>and athletic glory.
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>  
>