[Husker] Somewhat off topic - UT proposing its own sports network

[Steve Reichenbach]

> Everything is bigger in Texas - glancing through the 11/21/08 Chronicle of Higher Education this morning while postponing arduous  grading, and saw where University of Texas is  negotiating with various sources for a 24/7 sports channel.  The article appears to have its original source from Business Week.
> 
> Can't wait for that one to appear on my cable.  Does UT have a bigger national audience than say Notre Dame?

As I'm sure you know, there are advantages to a more geographically
centralized audience, both in terms of the cost of marketing to
advertisers and subscribers and in terms of the attractiveness to
a wider variety of advertisers including local companies without a
national presence.

For example, local advertisers in St. Louis aren't much interested in
viewers in Lincoln.